It all started after Leda Valente (CEO & Founder) went through an arduous and bureaucratic immigration process in the USA. As a lawyer, she tirelessly researched the possibilities of immigration through study and work.
Leda grew up in an entrepreneurial environment having helped her father open many startups in her home country of Brazil. Some businesses failed, while others succeeded – however Leda continued to grow and gain invaluable experience and knowledge.
In 2013, while in the USA, she started her immigration process. This included several application and interviews for several types of visas. Leda improved her English skills, graduated with a Masters in Accounting from Bentley University and worked across several startups and also specialized in immigration. Ultimately Leda acquired her residency in the USA. The process improved her self-awareness driving growth both professionally and personally.
During this long journey, Leda became aware that other entrepreneurs and business owners were seeking success in their business in the USA, however they would run into multiple obstacles. They needed to understand the US business culture, financial guidance, business and legal understating.
It was then when Leda made a commitment to combine all her skills and experience with a passion for helping others to improve and establish their businesses and lives away from home – Lifeaway was created.